With an education in business management and marketing, combined with a passion for designing experiences and positioning concepts to meet audience needs, Jenna brings a fresh analytical perspective to marketing strategy. She thrives in building out frameworks to grow awareness and revenue through marketing and sales enablement campaigns. Understanding your audiences most pressing problems and visualizing solutions, designing pathways to communicate, planning out the frequency of your touch points and consistently testing, measuring and optimizing your approach – this is exactly what Jenna likes to solve in her day-to-day.
From an experience perspective, Jenna spent the last 10 years working in financial services at Investment Banks, Hedge Funds and Asset Managers in New York, Denver and Boston – and most recently was a Marketing Director at Fidelity Investments. She also started her own non-profit experiential marketing company called Quarterly Karma in Denver, and while that didn’t take off – she continues to volunteer for different worthy causes.
On a personal level, Jenna enjoys traveling and doing loads of DIY projects. In and around town you can likely find Jenna at your nearest yoga or spin studio, picking up ingredients for a swanky dinner, or bopping around with her dog, Brooklyn (you know: eat, pray, Luvin).
Jenna is a graduate of Binghamton University’s School of Management, with a B.S. in Management, Marketing and Graphic Design – where she participated on the Div I Women’s Soccer Team. She also did a semester at Fashion Institute of Technology, for kicks.