May 2024

X Removes Ability to Hide Verification,LinkedIn Engagement Grows

• LinkedIn reports record levels of engagement, once again
• LinkedIn shared these tips to help B2B marketers maximize their efforts
  (can't hurt to take tips directly from the source)

• X adds a streamlined ad set-up using AI-based targeting
  Note: AI hacks are generally better for broader targeting efforts. Until these tools have had time to develop, we recommend continuing to focus on manually creating custom/niche audiences.
• X’s swipe-to-respond functionality is rumored to replace action buttons on posts
• X plans to expand the annual fee for all new accounts to combat bot sign-ups
• X says it will remove the option to hide the blue tick

• Instagram says a glitch temporarily erased millions of followers from accounts
• Facebook launched an updated vertical video display and recommendations algorithm

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