Data Analyst
Erica Geiger
Erica is originally from New York, where she earned a BS in Psychology and an MA in Data Analytics and Applied Social Research. She later went back to school to pursue another passion, earning a second BS in Dietetics.
She currently works at Haystack as a Digital Strategist, where her day-to-day involves a variety of projects that draw heavily on her 8+ years of experience in SEO and SEM. Whether she’s developing data-driven strategies, optimizing campaigns, or diving into analytics, Erica brings both creativity and precision to her work.
Outside of the digital world, Erica is most likely at the gym, hiking through the woods, or working on a creative project—be it cooking, writing, or trying her hand at a new DIY craft. She’s also a big fan of beach days and catching comedy shows on the weekend.