Sugar Bowl Case Study

Investor Relations | Rebuilding Boeing with Shareholder Social Listening

Challenge

When Boeing first went public, they struggled to balance plane safety with stakeholder profitability. This negative perception challenged relations with institutional investors and retail shareholders alike.

As part of a restructuring process, Boeing engaged Sugar Bowl to help turn their reputation around. Working with their new IR team, we’re reshaping the brand’s identity with a focus on quality control and safety-first messaging.

Results

Our social listening techniques provide visibility into trends and act as an early warning system against shifting sentiments and activist investing. The data we’ve gathered with this ongoing research has helped Boeing develop a real-time pulse on relevant trending topics and public opinion. Meanwhile, we can monitor and flag any misinformation that might gain traction.

Through increased social media awareness, our insights are shaping Boeing’s future IR initiatives, strengthening their relationships, and building back brand loyalty among investors.

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Approach

The first step in improving an online reputation is understanding what people are currently saying about a given brand. To do this, we implemented social listening strategies that use third-party tools, manual scraping, and keyword searches to mine social platforms for conversations relative to Boeing’s audience.

Every week, we analyze shareholder attitudes across leading social platforms. This effort has enabled Boeing to track conversations over time with specific keywords or cashtags while keeping an eye on influencers that drive conversation around the brand.

Results

Our social listening techniques provide visibility into trends and act as an early warning system against shifting sentiments and activist investing. The data we’ve gathered with this ongoing research has helped Boeing develop a real-time pulse on relevant trending topics and public opinion. Meanwhile, we can monitor and flag any misinformation that might gain traction.

Through increased social media awareness, our insights are shaping Boeing’s future IR initiatives, strengthening their relationships, and building back brand loyalty among investors.

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