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Content Audit & Channel Strategy
By now, the average Associate knows how to create a LinkedIn profile, share a few posts, and run a modest promotional campaign.
The channels and platforms are flooded with content, making it impossible to establish a strong presence without a clear strategy. Understanding your competitors’ social media footprints (their content, posting habits, follower base, and reputation) in relation to your own is beyond essential. Knowing how to effectively utilize the data collected by these digital giants to communicate and engage with your target audience is now a prerequisite for relevancy. That’s where we come in.
Sugar Bowl’s audit and strategy document breaks down your competitive landscape in the clearest possible terms, with unrivaled accuracy. And beyond the insights, we provide channel-by-channel strategies for both organic and paid media.
Sugar Bowl’s comprehensive Audit & Strategy document offers five dishes:
Competitive Landscape Analysis
- Competitor/Peer insights (best and worst practices)
- Recommendations on how to capitalize on competitor weaknesses
- KPI tracking
- Channel activity, engagement rate, followers, posting frequency, topics discussed, utilization of paid ads
Content Strategy Recommendations
- Content taxonomy assessment to identify gaps and opportunities in your content strategy
- Content format analysis with strategies to utilize additional types of content (such as video and podcasts) more effectively
- Recommended tools for a smoother, more efficient content posting and approval process (that excites your compliance department)
- Ideal posting frequency to capitalize on the organic algorithm
Brand Sentiment
- Detailed understanding of the conversations taking place about your brand (and members within) on all major social channels
- Using social media to positively influence search results
- Establishing an optimal, social-friendly tone of voice
- Customizing profiles for each channel
Paid Campaign Strategy
- Determine campaign goals and objectives
- Clearly define target audiences by building out buyer personals leveraging CRM data
- Map audience data across social channels to define channel strategy and recommended budget
- Detail out success metrics to manage and measure campaign results