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Social Media Client Survey - DatChat
Social Media Client Survey
Step
1
of
4
25%
Goals & Objectives
What are your goals with this discovery process?
Who are your top 3-5 peers?
What distinguishes you from your peers?
What is senior leadership’s long-term vision for your company?
Audiences
Provide a hierarchal list of your target investor audiences
What are the age ranges of your target investor audiences?
What industry do your target audiences work in?
How do your target audiences communicate?
What motivates your target audiences to invest?
What efforts are underway currently to engage these audiences across the company?
Please include all marketing/communications and/or sales efforts in place.
What content/key messages do you think is most valuable to each of these audiences?
Unique Differentiators
What’s your compliance approval process for communications today?
Provide a list of 10-50 comparable existing publicly traded companies
What 5-10 messages do you want potential shareholders to know?
Is there a difference between what you want institutional investors to know vs retail shareholders?
What were the biggest marketing/comms wins in the last 24 months?
What criteria will you use to measure success on social media? What are you currently doing to reach these goals? What’s working / isn’t?
Are there any past associations or unfavorable coverage you would like distance from?
Website Questions
Explain the relationship between the datchat.com, habytat.com and smarterverse.com websites
Does the investor section on datchat.com pertain to Habytat?
What are the primary objectives for the datchat.com website?
What are the primary objectives for the Smarterverse website?
What are your business goals for the websites?
When users interact with datchat.com, what should they feel?
When users interact with smarterverse.com, what should they feel?