May 2023
Twitter Changes Continue, Reddit Beta Tests Keyword Targeting
- LinkedIn adds algorithmically suggested posts to boost engagement
- LinkedIn adds new custom CTA buttons on LinkedIn Premium member profiles
- Twitter says that all advertisers will now have to pay for verification in order to run ads in the app
- Twitter updates descriptions on verified accounts, making it impossible to distinguish paying profiles
- Twitter implements its 50% ad reduction incentive for Twitter Blue subscribers
- Twitter Blue subscribers can now post 10k character Tweets
- Reddit has launched a beta test, giving advertisers the ability to target via keyword
- Instagram adds the capacity to display up to 5 links in your profile bio
- TikTok users are more open to in-app promotions, based on new reports