Thought Leadership

Feb 2, 2024

New Year, New Social Updates

LinkedIn will remove its lookalike audience targeting option as of February 29th, and we recommend against using the alternative Audience Expansion tool

After a short-lived feature change, X brings back headlines to website cards

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Jan 3, 2024

A Quiet End to the Year

Website Card changes remain in flux: keep a close eye on formatting your posts in 2024; after a brief adjustment on how content appears on LinkedIn, it seems the platform may have already reverted to historical formatting

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Dec 7, 2023

LinkedIn Removes Website Cards, X Expands Boycott

LinkedIn is removing clickable links in images (a.k.a. Website Cards)

X’s losses continue to mount as advertiser boycott expands

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Nov 3, 2023

Company Page Followers May Drop, X Considers Removing All Engagement Buttons

LinkedIn expanded profile verification to more users

X continues to restrict links to rival apps and news publishers

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Aug 31, 2023

X Removes Headlines and Reels Get Longer

LinkedIn updates newsletter creation UI with option to host multiple newsletters

X adds streamlined DM replies and teases upcoming audio and video calls

EU users can soon opt out of algorithmic sorting on Facebook and Instagram

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Aug 1, 2023

Threads Hype Dwindles (for now), Twitter is Now X, LinkedIn Engagement is Up

LinkedIn tests new AI-powered LinkedIn Coach to guide your app usage

Twitter is now officially X

Meta adds new brand safety elements to reassure ad partners

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Jul 2, 2023

AI Rollouts, Reddit Activity Takes a Hit, Twitter’s New CEO Has a Plan

LinkedIn launches live test of generative AI posts

Twitter rolls out 25k character Tweets for Twitter Blue subscribers

Meta and Microsoft join new framework on responsible AI use

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Jun 2, 2023

AI Integrations & Cashtag Functionality Expansions

New insights into how institutional investors use LI for research

The latest "Widely Viewed Content Report" shows Facebook consumption behaviors are changing

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May 1, 2023

Twitter Changes Continue, Reddit Beta Tests Keyword Targeting

LinkedIn adds new custom CTA buttons on LinkedIn Premium member profiles

Twitter updates descriptions on verified accounts, making it impossible to distinguish paying profiles

Instagram adds the capacity to display up to 5 links in your profile bio

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Apr 3, 2023

Twitter Continues To Change, Meta Allows Verification For Purchase, LinkedIn Utilizes More AI

LinkedIn launches ‘Collaborative Articles’ and powered by AI to help boost member engagement

Twitter publishes its Tweet ranking algorithm data on GitHub, providing more transparency in process

Now U.S. users will be able to buy their own blue checkmark on Facebook and Instagram

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