Q2 saw deeper AI integration across major platforms, driving content creation and discovery: LinkedIn reinforced its professional niche, while YouTube and Meta rolled out AI features that favor high-quality, original content. The clear takeaway? Platforms now reward deep expertise over high-volume, recycled posting.

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LinkedIn emphasized that long-form posts and articles remain strong drivers of reach and engagement

Threads continues to expand its user base while engagement on X has softened in several markets

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LinkedIn rolled out vertical video ads on desktop and mobile to align with short-form video trends

X introduced an AI Note Writer API to scale Community Notes contributions

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LinkedIn - You can now embed videos on LinkedIn without showing the original post — ideal for clean, on-site placement

X claims its improved recommendation engine renders hashtags obsolete in ad targeting

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In the U.S., X launched a dedicated video tab as it endeavors to become a video-first platform

YouTube reached 1B monthly podcast listeners

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Reports of a mass exodus from X remain unverified, with incomplete data suggesting minor shifts away; X continues to claim high engagement, especially during the election, highlighting its relevance in real-time information sharing

Threads now allows toggling between feeds: For You, Following, and Custom Feed

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Users impacted by the X ban in Brazil are shifting to Bluesky and Threads

YouTube is investing heavily in AI tools dedicated to detecting deepfakes

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LinkedIn adds verification for company pages

YouTube tests a single feed that contains both shorts and long-form videos

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X is testing an option to block links in post replies to limit spam content

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X is hiding the post likes tab for all users, but you can still see likes on a post

Threads adds view counts on posts

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