Thought Leadership

Jun 4, 2024

X Removes Likes Tab, Threads Adds Real-Time Discovery, Reddit Tightens Third-Party Parameters

X is hiding the post likes tab for all users, but you can still see likes on a post

Threads adds view counts on posts

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May 2, 2024

X Removes Ability to Hide Verification,LinkedIn Engagement Grows

LinkedIn reports record levels of engagement, once again

Instagram says a glitch temporarily erased millions of followers from accounts

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Apr 2, 2024

LinkedIn Beta Tests a Dedicated Video Feed, X Continues to Evolve

LinkedIn tests a dedicated video feed comparable to TikTok, Reels, and Shorts

Musk says that X will soon remove the like, re-post, and reply buttons in-stream

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Mar 4, 2024

Meta Focuses on Threads Reddit and Google Partner Ahead of IPO

LinkedIn continues to add more AI-powered options to its recruiter platform

X launched a live test of video in Spaces

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Feb 2, 2024

New Year, New Social Updates

LinkedIn will remove its lookalike audience targeting option as of February 29th, and we recommend against using the alternative Audience Expansion tool

After a short-lived feature change, X brings back headlines to website cards

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Jan 3, 2024

A Quiet End to the Year

Website Card changes remain in flux: keep a close eye on formatting your posts in 2024; after a brief adjustment on how content appears on LinkedIn, it seems the platform may have already reverted to historical formatting

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Dec 7, 2023

LinkedIn Removes Website Cards, X Expands Boycott

LinkedIn is removing clickable links in images (a.k.a. Website Cards)

X’s losses continue to mount as advertiser boycott expands

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Nov 3, 2023

Company Page Followers May Drop, X Considers Removing All Engagement Buttons

LinkedIn expanded profile verification to more users

X continues to restrict links to rival apps and news publishers

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Aug 31, 2023

X Removes Headlines and Reels Get Longer

LinkedIn updates newsletter creation UI with option to host multiple newsletters

X adds streamlined DM replies and teases upcoming audio and video calls

EU users can soon opt out of algorithmic sorting on Facebook and Instagram

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Aug 1, 2023

Threads Hype Dwindles (for now), Twitter is Now X, LinkedIn Engagement is Up

LinkedIn tests new AI-powered LinkedIn Coach to guide your app usage

Twitter is now officially X

Meta adds new brand safety elements to reassure ad partners

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