February 2024
New Year, New Social Updates
We're a full month into 2024, and the social-scape is kicking off with a bang!
Check out our summary of recent changes below:
![](https://sugarbowl.co/wp-content/uploads/2022/05/linkedingold.png)
- LinkedIn will remove its lookalike audience targeting option as of February 29th, and we recommend against using the alternative Audience Expansion tool
![](https://sugarbowl.co/wp-content/uploads/2023/08/X-formerly-twitter.png)
- After a short-lived feature change, X brings back headlines to website cards
- X enables premium subscribers to list open jobs on their personal profiles; perhaps a nod towards X trying to compete with LinkedIn and aligning with Elon's goal to create an all-in-one platform
![](https://sugarbowl.co/wp-content/uploads/2022/05/Meta-gold-new.png)
- Meta launches new engaged view attribution option for video ads
- Meta removes health, race, and/or ethnicity targeting options for ad campaigns; this shouldn't impact the majority of B2B-focused advertisers
- Meta establishes new disclosure requirements for digitally altered ad content
- Threads experiences increased download momentum amid EU launch
- Threads enables options to hide like and share counts and rumors to launch "post drafts" soon
- Threads temporarily (accidentally?) launched an option to filter timelines chronologically, perhaps giving an unintentional glimpse into a future feature
![](https://sugarbowl.co/wp-content/uploads/2022/05/youtube_gold.png)
- YouTube adds Playlist Analytics YouTube thumbnail A/B testing option coming soon
![](https://sugarbowl.co/wp-content/uploads/2023/01/sugar-bowl-reddit-2gold.png)
- Reddit’s IPO may hit the market in March at a $5B valuation
![](https://sugarbowl.co/wp-content/uploads/2023/01/sugar-bowl-tiktok-gold.png)
- TikTok experiments with 30-minute video length