May 2024

X Removes Ability to Hide Verification,LinkedIn Engagement Grows

  • LinkedIn reports record levels of engagement, once again
  • LinkedIn shared these tips to help B2B marketers maximize their efforts
    (can't hurt to take tips directly from the source)
  • X adds a streamlined ad set-up using AI-based targeting
    Note: AI hacks are generally better for broader targeting efforts. Until these tools have had time to develop, we recommend continuing to focus on manually creating custom/niche audiences.
  • X’s swipe-to-respond functionality is rumored to replace action buttons on posts
  • X plans to expand the annual fee for all new accounts to combat bot sign-ups
  • X says it will remove the option to hide the blue tick
  • Instagram says a glitch temporarily erased millions of followers from accounts
  • Facebook launched an updated vertical video display and recommendations algorithm