April 2024
LinkedIn Beta Tests a Dedicated Video Feed, X Continues to Evolve
![](https://sugarbowl.co/wp-content/uploads/2022/05/linkedingold.png)
- LinkedIn tests a dedicated video feed comparable to TikTok, Reels, and Shorts
- LinkedIn adds dynamic UTM parameters to campaign tracking
Note: While all of Sugar Bowl's paid campaigns already use UTMs, this UTM builder should make managing your own paid campaigns a little easier!
![](https://sugarbowl.co/wp-content/uploads/2023/08/X-formerly-twitter.png)
- X adds one-off API access expansions to facilitate more use cases
- X tests new, additional display of pinned posts in-feed
- X launches long-form articles option for Premium+ subscribers
- Musk says that X will soon remove the like, re-post, and reply buttons in-stream
![](https://sugarbowl.co/wp-content/uploads/2023/01/sugar-bowl-tiktok-gold.png)
- Reports show brands are seeing less engagement on TikTok over time