Thought Leadership

Jan 3, 2023

We’re Adding TikTok and Reddit, Twitter Makes More Adjustments, LinkedIn Previews Search Options, Facebook Focuses on Metaverse

LinkedIn previews new job and B2B product search options coming in 2023 - including new job category filters, which align with trending career shifts, and improved search options for product listings in the app

Reddit announces ‘Future Tellers’ marketing insights event for CES 2023, to highlight its value as a market research and audience insights tool

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Dec 8, 2022

Twitter Chaos Continues, LinkedIn Allows Native Scheduling, YouTube Enables Broadcasting With A Guest

LinkedIn has had a court victory in its long-running battle against hiQ Labs, which has been scraping publicly accessible LinkedIn user data for use in its own recruitment insights app

Musk says Twitter usage is at all-time highs - as measured by DAU (daily active users)

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Nov 2, 2022

Elon Takes Over, Pay for Verification and Claim Your YouTube Handle

LinkedIn once again reports ‘record engagement’ in latest performance update

Elon Musk takes control of Twitter, cuts several execs and de-lists Twitter from the Stock Exchange

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Oct 1, 2022

You Can Edit Published Tweets, IG Scales Back In-Stream Shopping, YouTube Doubles Down on Shorts

LinkedIn has added a few new features for Company Pages (i.e Post Templates and Link Stickers)

Twitter has finally launched the first stage of live testing for what’s arguably the most requested social media platform addition of all-time – the capacity to edit a tweet after posting

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Sep 1, 2022

LinkedIn is Developing Native Scheduling, Twitter Adds Podcasts, and Facebook Doesn’t See the Long-Term Value in Live Shopping

LinkedIn is rolling out the ability to add a "Link Sticker" to posts. Currently only available to personal accounts posting through their mobile device. A feature worth keeping an eye out for in the future

Twitter is preparing to launch its new "Pin Reply" option which will enable you to highlight notable replies to your tweets

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Aug 1, 2022

LinkedIn Adds Carousel Posting Format, Musk Tries to Get Out of Twitter Deal, Instagram Allows Reels Promotions

LinkedIn launched a native carousel posting option - AKA no more using the PDF workaround for carousel posts!

Musk is looking to exit the Twitter takeover deal

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Jul 5, 2022

Facebook & Instagram Fight to Keep Up with Tik-Tok, Musk Continues to Have Cold Feet Over Twitter Buy-Out

LinkedIn launches initial rollout of its new ‘Funny’ reaction

Elon Musk teeters on whether or not to pursue Twitter buy-out, questioning how many profiles on the platform are spam/robots

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Jun 1, 2022

LinkedIn Feed Changes, Musk’s Purchase is on Hold, Facebook Moves Away From Podcasts

Change is coming to your LinkedIn feed - because people have had enough of the many, many polls. LinkedIn will now downrank engagement-baiting posts and polls

Musk has questioned Twitter’s fake account metrics, which may cause more complications in his Twitter takeover bid

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May 2, 2022

YouTube Shorts gain traction, Elon buys Twitter, and LinkedIn revenue is up 34%

LinkedIn has once again lost its appeal to stop third-party platforms from accessing and using LinkedIn member info

Instagram is updating its ranking algorithm to put more focus on original content (or so they say...)

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Apr 1, 2022

Sweet Update #37

LinkedIn adds Newsletters for Company Pages - provides another content format for engaging your audience

The moment we've all been waiting for... Instagram launches algorithm-free Feed sorting options to all users

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