Thought Leadership
May 1, 2023
Twitter Changes Continue, Reddit Beta Tests Keyword Targeting
LinkedIn adds new custom CTA buttons on LinkedIn Premium member profiles
Twitter updates descriptions on verified accounts, making it impossible to distinguish paying profiles
Instagram adds the capacity to display up to 5 links in your profile bio
Apr 3, 2023
Twitter Continues To Change, Meta Allows Verification For Purchase, LinkedIn Utilizes More AI
LinkedIn launches ‘Collaborative Articles’ and powered by AI to help boost member engagement
Twitter publishes its Tweet ranking algorithm data on GitHub, providing more transparency in process
Now U.S. users will be able to buy their own blue checkmark on Facebook and Instagram
Mar 2, 2023
Twitter Adds Value to ‘Blue’, Meta Considers Paid Verification, TikTok Improves Transparency
Blue subscribers can now post Tweets up to 4,000 characters long
Twitter’s canceling free access to its API, which will shut down hundreds of apps
Reddit adds a dedicated search function within post comments
Feb 1, 2023
LinkedIn Reports Record Levels of Engagement, Twitter Checkmarks Explained
LinkedIn removes ‘Curious’ reaction option on posts
Twitter will allow Political Ads once again, while also relaxing its rules around Cause-Based promotions
Meta announces the reinstatement of former President Donald Trump
Jan 3, 2023
We’re Adding TikTok and Reddit, Twitter Makes More Adjustments, LinkedIn Previews Search Options, Facebook Focuses on Metaverse
LinkedIn previews new job and B2B product search options coming in 2023 - including new job category filters, which align with trending career shifts, and improved search options for product listings in the app
Reddit announces ‘Future Tellers’ marketing insights event for CES 2023, to highlight its value as a market research and audience insights tool
Dec 8, 2022
Twitter Chaos Continues, LinkedIn Allows Native Scheduling, YouTube Enables Broadcasting With A Guest
LinkedIn has had a court victory in its long-running battle against hiQ Labs, which has been scraping publicly accessible LinkedIn user data for use in its own recruitment insights app
Musk says Twitter usage is at all-time highs - as measured by DAU (daily active users)
Nov 2, 2022
Elon Takes Over, Pay for Verification and Claim Your YouTube Handle
LinkedIn once again reports ‘record engagement’ in latest performance update
Elon Musk takes control of Twitter, cuts several execs and de-lists Twitter from the Stock Exchange
Oct 1, 2022
You Can Edit Published Tweets, IG Scales Back In-Stream Shopping, YouTube Doubles Down on Shorts
LinkedIn has added a few new features for Company Pages (i.e Post Templates and Link Stickers)
Twitter has finally launched the first stage of live testing for what’s arguably the most requested social media platform addition of all-time – the capacity to edit a tweet after posting
Sep 1, 2022
LinkedIn is Developing Native Scheduling, Twitter Adds Podcasts, and Facebook Doesn’t See the Long-Term Value in Live Shopping
LinkedIn is rolling out the ability to add a "Link Sticker" to posts. Currently only available to personal accounts posting through their mobile device. A feature worth keeping an eye out for in the future
Twitter is preparing to launch its new "Pin Reply" option which will enable you to highlight notable replies to your tweets
Aug 1, 2022
LinkedIn Adds Carousel Posting Format, Musk Tries to Get Out of Twitter Deal, Instagram Allows Reels Promotions
LinkedIn launched a native carousel posting option - AKA no more using the PDF workaround for carousel posts!
Musk is looking to exit the Twitter takeover deal