May 2023

Twitter Changes Continue, Reddit Beta Tests Keyword Targeting

  • LinkedIn adds algorithmically suggested posts to boost engagement
  • LinkedIn adds new custom CTA buttons on LinkedIn Premium member profiles
  • Twitter says that all advertisers will now have to pay for verification in order to run ads in the appĀ 
  • Twitter updates descriptions on verified accounts, making it impossible to distinguish paying profiles
  • Twitter implements its 50% ad reduction incentive for Twitter Blue subscribers
  • Twitter Blue subscribers can now post 10k character Tweets
  • Reddit has launched a beta test, giving advertisers the ability to target via keyword
  • Instagram adds the capacity to display up to 5 links in your profile bio
  • TikTok users are more open to in-app promotions, based on new reports