August 2023

Threads Hype Dwindles (for now), Twitter is Now X, LinkedIn Engagement is Up

  • LinkedIn reports record engagement in latest Microsoft Performance Update
  • LinkedIn tests new AI-powered LinkedIn Coach to guide your app usage
  • Twitter is now officially X
  • Musk formally moves into new role at X as Yaccarino takes over as CEO
  • X tests new ad display to replace promoted tags
  • X expands creator ad revenue share program to all eligible users
  • X offers 50% discounts on ad packages as it seeks to reignite advertiser interest
  • X tests reformed Articles section to facilitate more long-form content
  • X adds new video elements which could create opportunities for advertisers
  • Meta adds new brand safety elements to reassure ad partners
  • Meta posts strong Q2 results as Facebook crosses 3B monthly active users
  • Meta announces new video features for Facebook to align with usage trends
  • Meta shares video ad creative tips
  • Instagram experiments with a range of generative AI elements
  • Threads usage drops, while rumors of new features keep platform interest high
  • Reddit continues to receive backlash over pricing changes amidst IPO plans