March 2023

Twitter Adds Value to ‘Blue’, Meta Considers Paid Verification, TikTok Improves Transparency

  • Twitter’s considering charging brands $1,000/month for its new Gold Checkmark
  • Blue subscribers can now post Tweets up to 4,000 characters long
  • SMS two-factor authentication is becoming a Twitter Blue exclusive feature
  • Twitter’s canceling free access to its API, which will shut down hundreds of apps
    • We've cleared any potential hurdles with the apps/software Sugar Bowl uses, though we encourage you to keep an eye on any internal tools you use to schedule posts or collect data from Twitter to see if services are disrupted
  • Meta rumors to be exploring paid Blue Checkmarks on Facebook and Instagram - following what Twitter has done
  • YouTube CEO Susan Wojcicki is stepping down and will be replaced by SVP Neal Mohan
  • Reddit adds a dedicated search function within post comments
  • Instagram tests 'User Location Listings' on Reels clips
  • As TikTok continues to work with US regulators on a new deal to keep it in operation, it’s looking to improve transparency - now allowing further access to their "Research API"