April 2024

LinkedIn Beta Tests a Dedicated Video Feed, X Continues to Evolve

  • LinkedIn tests a dedicated video feed comparable to TikTok, Reels, and Shorts
  • LinkedIn adds dynamic UTM parameters to campaign tracking

Note: While all of Sugar Bowl's paid campaigns already use UTMs, this UTM builder should make managing your own paid campaigns a little easier!

  • X adds one-off API access expansions to facilitate more use cases
  • X tests new, additional display of pinned posts in-feed
  • X launches long-form articles option for Premium+ subscribers
  • Musk says that X will soon remove the like, re-post, and reply buttons in-stream
  • Reports show brands are seeing less engagement on TikTok over time

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