July 2026
AI Shapes Discovery, LinkedIn Expands Content & Originality Matters
Q2 saw deeper AI integration across major platforms, driving content creation and discovery: LinkedIn reinforced its professional niche, while YouTube and Meta rolled out AI features that favor high-quality, original content. The clear takeaway? Platforms now reward deep expertise over high-volume, recycled posting.
- Introduced Creator Marketplace, allowing companies to connect with influencers mentioning their brand and request content for use in paid campaigns
- Rolled out beta testing of Collaborative Posts, enabling multiple accounts to co-author a single post for distribution across each contributor's network
- Continued incorporation of AI into content surfacing and recommendations, placing greater emphasis on topical expertise and professional relevance
- Further invested in newsletters and long-form publishing as recurring content formats that keep audiences engaged over time
- Expanded video platform-wide as professional audiences increasingly engage with executive interviews, event highlights, and educational content
- Expanded efforts to reduce the visibility of reposted or duplicated content across Facebook and Instagram while rewarding original posts
- Continued prioritizing its television viewing experience (CTV) as long-form professional content gains traction outside traditional viewing