February 2023
LinkedIn Reports Record Levels of Engagement, Twitter Checkmarks Explained
- LinkedIn removes ‘Curious’ reaction option on posts
- LinkedIn looks to boost Newsletter discovery by showcasing which Newsletters users are subscribed to
- LinkedIn now up to 900 million Members, continues to see ‘record levels’ of engagement
- Twitter will allow Political Ads once again, while also relaxing its rules around Cause-Based promotions
- New Checkmark system:
- Blue = Either the account was verified under Twitters previous verification criteria (active, notable, and authentic), or the account has an active subscription of Twitter Blue
- Gold = Indicates the account is an official business account
- Grey = The account represents a government institution or official, or a multilateral organization
- Twitter outlines roll-out plan for alternative Feeds, updated Bookmarks UI and long-form Tweets
- Most of these features are rumored to come throughout February
- Twitter has already rolled out a "Only Users That You Follow" feed
- Meta announces the reinstatement of former President Donald Trump
- YouTube experiments with suggested hashtags for Shorts clips - ideally helping YouTube better categorize content
- YouTube adds location tagging to Shorts
- YouTube launches new ‘Study Hall’ initiative which will enable users to earn college credits online
- TikTok officials are discussing new, algorithmic transparency measures with US government