February 2024

New Year, New Social Updates

We're a full month into 2024, and the social-scape is kicking off with a bang!
Check out our summary of recent changes below:

LinkedIn will remove its lookalike audience targeting option as of February 29th, and we recommend against using the alternative Audience Expansion tool

After a short-lived feature change, X brings back headlines to website cards
X enables premium subscribers to list open jobs on their personal profiles; perhaps a nod towards X trying to compete with LinkedIn and aligning with Elon's goal to create an all-in-one platform

Meta launches new engaged view attribution option for video ads
Meta removes health, race, and/or ethnicity targeting options for ad campaigns; this shouldn't impact the majority of B2B-focused advertisers
Meta establishes new disclosure requirements for digitally altered ad content
Threads experiences increased download momentum amid EU launch
Threads enables options to hide like and share counts and rumors to launch "post drafts" soon
Threads temporarily (accidentally?) launched an option to filter timelines chronologically, perhaps giving an unintentional glimpse into a future feature

YouTube adds Playlist Analytics YouTube thumbnail A/B testing option coming soon