April 2022

Sweet Update #37

  • LinkedIn adds Newsletters for Company Pages - provides another content format for engaging your audience
  • Twitter is working on a new podcast tab to facilitate discovery and engagement
  • Twitter moves to the next stage of testing for its 'Birdwatch' crowdsourced fact-checking program - Birdwatch alerts will now be displayed upfront on some tweets
  • Twitter rolls out keyword search for DMs, allowing you to search your Twitter DMs for specific keyword mentions
  • Instagram tests a new 'Scheduled' Sticker for Stories to remind your audience of upcoming events - providing another way to re-promote and re-share your upcoming events
  • The moment we've all been waiting for... Instagram launches algorithm-free Feed sorting options to all users
  • Instagram's testing a new, full-screen main Feed of Feed posts, Stories and Reels
    • The change would see all of your IG content displayed in a single, full-screen presentation flow

  • Facebook's developing Reactions for Reels, providing more capacity to respond to short-form videos in the app

  • YouTube adds new live stream features, including Live Guests, Full-Screen Mode and More
  • Could it be the end of all TV networks? Potentially. YouTube will now enable users to watch thousands of TV shows, for free, in the app
  • YouTube is moving into Podcasts - with limited details released, this feels like an obvious next step for the platform

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