August 2023
Threads Hype Dwindles (for now), Twitter is Now X, LinkedIn Engagement is Up
- LinkedIn reports record engagement in latest Microsoft Performance Update
- LinkedIn tests new AI-powered LinkedIn Coach to guide your app usage
- Twitter is now officially X
- Musk formally moves into new role at X as Yaccarino takes over as CEO
- X tests new ad display to replace promoted tags
- X expands creator ad revenue share program to all eligible users
- X offers 50% discounts on ad packages as it seeks to reignite advertiser interest
- X tests reformed Articles section to facilitate more long-form content
- X adds new video elements which could create opportunities for advertisers
- Meta adds new brand safety elements to reassure ad partners
- Meta posts strong Q2 results as Facebook crosses 3B monthly active users
- Meta announces new video features for Facebook to align with usage trends
- Meta shares video ad creative tips
- Instagram experiments with a range of generative AI elements
- Threads usage drops, while rumors of new features keep platform interest high
- Reddit continues to receive backlash over pricing changes amidst IPO plans