November 2024
Threads Reached 275M Users & YouTube Allows New Ad Objective
We're back! From a feature update perspective, things have been relatively quiet. Find notable social media changes throughout September and October below:
- Users impacted by the X ban in Brazil are shifting to Bluesky and Threads
- Threads reached 275M users
- Threads now allows up to 20 images and videos per post
- Threads rolled out mobile analytics
- YouTube added more editing options within the existing Shorts functionality
- YouTube is investing heavily in AI tools dedicated to detecting deepfakes
- YouTube now allows the Website Visits objective via paid advertising
- YouTube is testing the removal of the dislike button from the main shorts UI