December 2022

Twitter Chaos Continues, LinkedIn Allows Native Scheduling, YouTube Enables Broadcasting With A Guest

  • LinkedIn has had a court victory in its long-running battle against hiQ Labs, which has been scraping publicly accessible LinkedIn user data for use in its own recruitment insights app
  • LinkedIn launches native post scheduling
  • Many long-serving experienced staff are leaving/being asked to leave the company as Musk looks to re-shape the app
  • Musk says Twitter usage is at all-time highs - as measured by DAU (daily active users)
  • Get ready for ‘double verified’ to be the new benchmark of Twitter supremacy -- Twitter tests "gray checkmark" purchasable through the $8/mo verification plan
  • Twitter expands content recommendations, showing users more Tweets from profiles they don’t follow
  • Twitter will start displaying Tweet reach metrics up-front on Tweets
  • Instagram’s rolling out in-app post scheduling to Professional Accounts
  • Instagram provides the capacity to add music to static posts

  • Meta’s looking to rationalize expenses, as its Metaverse investments continue to rise - hence 1,000's of employees have been let go

  • YouTube will enable all users with 50+ subscribers to broadcast with a guest
  • YouTube makes ‘Search Insights’ available
    • Search Insights provides data on what your channel viewers are looking or in the app