Insights
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Oct 7, 2025
LinkedIn Goes Vertical, X Ditches Hashtags, Threads Turns Two
LinkedIn rolled out vertical video ads on desktop and mobile to align with short-form video trends
X introduced an AI Note Writer API to scale Community Notes contributions
Jul 1, 2025
Q2 Social Media Recap: LinkedIn Video Updates, Threads Ads, X Drops Hashtags
LinkedIn - You can now embed videos on LinkedIn without showing the original post — ideal for clean, on-site placement
X claims its improved recommendation engine renders hashtags obsolete in ad targeting
Apr 2, 2025
X Launches Video Tab, Meta Ditches Fact-Checking, and Threads Tests Ads
In the U.S., X launched a dedicated video tab as it endeavors to become a video-first platform
YouTube reached 1B monthly podcast listeners
Jan 8, 2025
X Increased the Price of Premium+, Threads Continues to Innovate, Thoughts on Bluesky
Reports of a mass exodus from X remain unverified, with incomplete data suggesting minor shifts away; X continues to claim high engagement, especially during the election, highlighting its relevance in real-time information sharing
Threads now allows toggling between feeds: For You, Following, and Custom Feed
Nov 5, 2024
Threads Reached 275M Users & YouTube Allows New Ad Objective
Users impacted by the X ban in Brazil are shifting to Bluesky and Threads
YouTube is investing heavily in AI tools dedicated to detecting deepfakes
Sep 4, 2024
Verify Your Company Page on LinkedIn,Ads May Be Coming to Threads
LinkedIn adds verification for company pages
YouTube tests a single feed that contains both shorts and long-form videos
Aug 2, 2024
A Quiet Month of Functional Updates
X is testing an option to block links in post replies to limit spam content
Jun 4, 2024
X Removes Likes Tab, Threads Adds Real-Time Discovery, Reddit Tightens Third-Party Parameters
X is hiding the post likes tab for all users, but you can still see likes on a post
Threads adds view counts on posts
May 2, 2024
X Removes Ability to Hide Verification,LinkedIn Engagement Grows
LinkedIn reports record levels of engagement, once again
Instagram says a glitch temporarily erased millions of followers from accounts
Apr 2, 2024
LinkedIn Beta Tests a Dedicated Video Feed, X Continues to Evolve
LinkedIn tests a dedicated video feed comparable to TikTok, Reels, and Shorts
Musk says that X will soon remove the like, re-post, and reply buttons in-stream