Thought Leadership

Oct 7, 2025

LinkedIn Goes Vertical, X Ditches Hashtags, Threads Turns Two

LinkedIn rolled out vertical video ads on desktop and mobile to align with short-form video trends

X introduced an AI Note Writer API to scale Community Notes contributions

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Jul 1, 2025

Q2 Social Media Recap: LinkedIn Video Updates, Threads Ads, X Drops Hashtags

LinkedIn - You can now embed videos on LinkedIn without showing the original post — ideal for clean, on-site placement

X claims its improved recommendation engine renders hashtags obsolete in ad targeting

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Apr 2, 2025

X Launches Video Tab, Meta Ditches Fact-Checking, and Threads Tests Ads

In the U.S., X launched a dedicated video tab as it endeavors to become a video-first platform

YouTube reached 1B monthly podcast listeners

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Jan 8, 2025

X Increased the Price of Premium+, Threads Continues to Innovate, Thoughts on Bluesky

Reports of a mass exodus from X remain unverified, with incomplete data suggesting minor shifts away; X continues to claim high engagement, especially during the election, highlighting its relevance in real-time information sharing

Threads now allows toggling between feeds: For You, Following, and Custom Feed

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Nov 5, 2024

Threads Reached 275M Users & YouTube Allows New Ad Objective

Users impacted by the X ban in Brazil are shifting to Bluesky and Threads

YouTube is investing heavily in AI tools dedicated to detecting deepfakes

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Sep 4, 2024

Verify Your Company Page on LinkedIn,Ads May Be Coming to Threads

LinkedIn adds verification for company pages

YouTube tests a single feed that contains both shorts and long-form videos

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Aug 2, 2024

A Quiet Month of Functional Updates

X is testing an option to block links in post replies to limit spam content

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Jun 4, 2024

X Removes Likes Tab, Threads Adds Real-Time Discovery, Reddit Tightens Third-Party Parameters

X is hiding the post likes tab for all users, but you can still see likes on a post

Threads adds view counts on posts

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May 2, 2024

X Removes Ability to Hide Verification,LinkedIn Engagement Grows

LinkedIn reports record levels of engagement, once again

Instagram says a glitch temporarily erased millions of followers from accounts

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Apr 2, 2024

LinkedIn Beta Tests a Dedicated Video Feed, X Continues to Evolve

LinkedIn tests a dedicated video feed comparable to TikTok, Reels, and Shorts

Musk says that X will soon remove the like, re-post, and reply buttons in-stream

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