Thought Leadership

Nov 3, 2023

Company Page Followers May Drop, X Considers Removing All Engagement Buttons

LinkedIn expanded profile verification to more users

X continues to restrict links to rival apps and news publishers

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Aug 31, 2023

X Removes Headlines and Reels Get Longer

LinkedIn updates newsletter creation UI with option to host multiple newsletters

X adds streamlined DM replies and teases upcoming audio and video calls

EU users can soon opt out of algorithmic sorting on Facebook and Instagram

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Aug 1, 2023

Threads Hype Dwindles (for now), Twitter is Now X, LinkedIn Engagement is Up

LinkedIn tests new AI-powered LinkedIn Coach to guide your app usage

Twitter is now officially X

Meta adds new brand safety elements to reassure ad partners

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Jul 2, 2023

AI Rollouts, Reddit Activity Takes a Hit, Twitter’s New CEO Has a Plan

LinkedIn launches live test of generative AI posts

Twitter rolls out 25k character Tweets for Twitter Blue subscribers

Meta and Microsoft join new framework on responsible AI use

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Jun 2, 2023

AI Integrations & Cashtag Functionality Expansions

New insights into how institutional investors use LI for research

The latest "Widely Viewed Content Report" shows Facebook consumption behaviors are changing

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May 1, 2023

Twitter Changes Continue, Reddit Beta Tests Keyword Targeting

LinkedIn adds new custom CTA buttons on LinkedIn Premium member profiles

Twitter updates descriptions on verified accounts, making it impossible to distinguish paying profiles

Instagram adds the capacity to display up to 5 links in your profile bio

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Apr 3, 2023

Twitter Continues To Change, Meta Allows Verification For Purchase, LinkedIn Utilizes More AI

LinkedIn launches ‘Collaborative Articles’ and powered by AI to help boost member engagement

Twitter publishes its Tweet ranking algorithm data on GitHub, providing more transparency in process

Now U.S. users will be able to buy their own blue checkmark on Facebook and Instagram

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Mar 2, 2023

Twitter Adds Value to ‘Blue’, Meta Considers Paid Verification, TikTok Improves Transparency

Blue subscribers can now post Tweets up to 4,000 characters long

Twitter’s canceling free access to its API, which will shut down hundreds of apps

Reddit adds a dedicated search function within post comments

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Feb 1, 2023

LinkedIn Reports Record Levels of Engagement, Twitter Checkmarks Explained

LinkedIn removes ‘Curious’ reaction option on posts

Twitter will allow Political Ads once again, while also relaxing its rules around Cause-Based promotions

Meta announces the reinstatement of former President Donald Trump

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Jan 3, 2023

We’re Adding TikTok and Reddit, Twitter Makes More Adjustments, LinkedIn Previews Search Options, Facebook Focuses on Metaverse

LinkedIn previews new job and B2B product search options coming in 2023 - including new job category filters, which align with trending career shifts, and improved search options for product listings in the app

Reddit announces ‘Future Tellers’ marketing insights event for CES 2023, to highlight its value as a market research and audience insights tool

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