Thought Leadership
Nov 1, 2021
Sweet Update #30
Despite removing its app from China, LinkedIn is still seeing strong engagement overall - seeing continued increase in platform use
Facebook announces new 'Meta' corporate title, aligning with the next stage of digital connection
Oct 18, 2021
Sweet Update #29
LinkedIn shuts down in China amid rising regulatory pressure in the region
Twitter announces broader roll-out of the new Spaces tab - coming to all English-language users is a significant step in boosting Spaces discovery
The latest revelations from Facebook whistleblower Frances Haugen show that the company may be losing touch with younger audiences - highlighting a steep decline in usage among younger users
Oct 4, 2021
Sweet Update #28
Twitter continues its monetization push by bringing on-profile tipping to all users.
YouTube will now remove videos that share misinformation about COVID-19 vaccines.
Sep 20, 2021
Sweet Update #27
LinkedIn becomes the latest social app to provide a dark mode option, which aims to limit exposure to blue light
Facebook unveils $299 smart glasses as its first step towards AR wearables
Sep 7, 2021
Sweet Update #26
LinkedIn is shutting down LinkedIn Stories by the end of September
Twitter is testing a range of new control options, including auto-archiving old tweets and hiding likes
Aug 11, 2021
Sweet Update #25
LinkedIn posts record full-year revenue results. The platform has surpassed $10 billion in revenue for the first time, up 27% year over year.
Instagram expands Reels to 60 seconds
Jul 27, 2021
Sweet Update #24
Twitter updated reply controls to enable changes in who can reply after you've tweeted.
Instagram tests new option that would enable users to partner up on posts and reels
Jul 12, 2021
Sweet Update #23
Twitter is testing new audience controls on Tweets, making it easier to engage around various topics. The process would enable you to share tweets with various topic audiences from a single profile.
Facebook is testing a new 'Threads' option for feed posts, which is designed to help communicate live events and evolving stories.
Jun 28, 2021
Sweet Update #22
Twitter is playing with the idea of allowing Emoji Reactions on tweets
Facebook filed a patent for an AR hat
Jun 14, 2021
Sweet Update #21
Twitter launches 'Twitter Blue', its new, paid subscription offering for add-on Tweet features.
Instagram has reversed an algorithmic reach reduction for re-shared feed posts within Stories.