Thought Leadership

Jun 14, 2021

Sweet Update #21

Twitter launches 'Twitter Blue', its new, paid subscription offering for add-on Tweet features.

Instagram has reversed an algorithmic reach reduction for re-shared feed posts within Stories.

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Jun 1, 2021

Sweet Update #20

Instagram is looking to add new desktop posting options, both for feed posts and IGTV.

Twitter is calling on users to leave iOS data sharing 'on' following Apple's recent iOS 14.5 update.

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May 18, 2021

Sweet Update #19

Facebook's independent Oversight Board has upheld the platform's suspension of former US President Donald Trump.

Instagram is testing another way to clarify when users have shared a feed post to Stories via a 'reshared' sticker.

Twitter is rolling out a new image display, which will show full-sized images within user timelines.

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May 14, 2021

Sweet Update #18

LinkedIn is looking to help professionals and businesses better prepare for coming industry shifts with its new LinkedIn Learning Hub.

Facebook has added a new data portability option, with the capacity to transfer posts and notes to third-party platforms (I.e Google Docs, Wordpress, etc).

Twitter has added a new option to Fleets which enables users to add a background visual to their Fleet frame.

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Apr 19, 2021

Sweet Update #17

LinkedIn has added some new job titles to help users address career gaps on their profiles (I.e "Stay-at-Home Mom")

Facebook's testing a new process which would enable users to transfer funds by simply scanning a QR code.

Instagram chief Adam Mosseri has announced a new test that will enable users to choose whether they want to hide post like counts.

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Apr 6, 2021

Sweet Update #16

LinkedIn is working on a new audio rooms product, similar to Clubhouse.

Twitter is surveying users on the potential of a new reactions emoji set on tweets.

Instagram's adding a new option to save your Stories as drafts to be posted at a later stage.

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Mar 22, 2021

Sweet Update #15

Twitter will now enable advertisers to limit who can reply to their promoted tweets.

YouTube will now provide more insight into how people are viewing your video content, with data on your connected TV audience.

Instagram is testing a handy new automated closed captions sticker for IG Stories.

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Mar 9, 2021

Sweet Update #14

Twitter has re-launched a test of warning prompts on tweets that contain potentially offensive comments.

YouTube is adding a new option that will enable parents to better monitor their child's in-app viewing activity.

Facebook has launched a new campaign to encourage people not to limit in-app data tracking.

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Feb 22, 2021

Sweet Update #13

Twitter added more users and posted a record profit result in Q4 2020.

YouTube has confirmed that its TikTok clone, called 'Shorts', will see a full expansion to US users 'in the coming weeks'.

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Feb 8, 2021

Sweet Update #12

Twitter has acquired Revue, a service that helps anyone create and get paid for their newsletters.

YouTube has launched a new feature to share between 5 to 60-second snippets from content on its platform.

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